What's New at WhiteCraft: 24 Templates, Briefs Read as Specs, Google Ads Tags (Oct 12–18)

Product news now comes once a week, on Monday, in a single digest. Here is what shipped from October 12 to 18.

24 new templates

The catalogue gained 24 templates this week, each with 3 style variants, so that's 72 new designs. They are all under "Browse ready templates" on the generation page. Pick one by hand or leave it on "Auto" and the router picks one for your vertical.

Health and medicine

• Assay Health: lab testing, test panels laid out like spec cards
• Clearwave Hearing Studio: a hearing clinic with very large, easy-to-read type
• Basale Skin Clinic: dermatology and skin care
• Molar & Line Dental: dental practice
• Doorframe Family Practice: family doctor
• Fielding & Lens: optician and eyewear
• Nightfall Sleep Studio: sleep coaching
• Stillwater Counselling: therapy and counselling
• Plate & Pulse: nutrition coaching

Finance

• Plainly Covered: insurance brokers and advisers
• Pocketwise: personal budgeting app
• Aldgate Bullion House: precious metals
• Tallyhouse: accounting and tax
• Counterfoil: merchant payments
• Tessel Invest: long-horizon investing

Gaming, sport and betting

• Sidelines Draft: fantasy sports
• The Felt Review: a poker magazine
• Patch Desk: gaming news, reviews and guides
• Lobby Nine: a gaming community
• Southpaw Boxing Club: boxing and combat fitness
• Paddock & Post: horse racing

Other

• Ridgeline Roofworks: roofers and building crews
• Salt & Sequence: a tasting-menu restaurant
• Marginalia: SaaS and AI products

Can't find your niche? Request a template with the button under the catalogue and we'll add it.

The brief now works as a spec

Until now the brief reached the AI as plain text. Now we break it down into concrete requirements, and each one shapes the result:

• Promises in the brief are kept. Write "10 passive income ideas" and the list on the site has 10 items. The router skips templates whose list can't hold that many.
• Required features. If the brief asks for a quiz, a calculator or time-slot booking, templates that have one get priority.
• City and address. A city named in the brief becomes the site's address when it lies in the order's GEO. Addresses and cities match the order's country.
• Different concepts within one order. When an order has several copy variants, each gets its own business concept, not the same business reworded.
• Other companies' brands stay out of the copy. A real company the brief mentions won't appear in the text unless it is your brand. To get your own name on the site, type it into the "Brand Name" field.

If a template can't deliver something from the brief, it shows in the health score notes. The score itself isn't affected.

New brand names don't repeat your earlier orders

When the AI invents a brand name, it now sees the names from your recent orders and avoids them, even respelled. A brand you typed in yourself stays your brand.

Google Ads conversion tags on the order form

The generation form has a new "Google Ads — conversion tags" field. Paste the event snippets from Google Ads as they are. Tag 1 goes on site 1 and tag 2 on site 2, while a single tag goes on every site. The conversion fires on the thank-you page after a form is sent. If the number of tags doesn't match the number of sites, the order isn't created and no credits are charged.

Price for regulars

From 2 credits per site on any order, even a single site: the price is set by your real top-ups over the last 60 days. The levels and examples are in Price for Regulars, and your current level is on the Billing page.

Photos and localisation

• Stock photos with other brands' logos are filtered out. Shots full of Facebook, Instagram or WhatsApp icons no longer reach your site, unless you asked for them.
• Every photo in its place. Photos on different pages of a site can no longer replace one another, and phones show the same photo as desktop.
• Forms, booking and cart in every language. Error messages, confirmations for requests, bookings and subscriptions, and cart labels are translated for every site language.
• Country-specific details. The phone placeholder in forms carries the site country's code, the CCPA page is added only to US sites, and the company registration number in the footer is no longer mistaken for the phone. Spanish sites keep one formal register (usted).

One request

After every generation your dashboard asks "How was your result?". Those answers decide what we improve next week. Here is how order feedback works.

The next digest is out on Monday, October 26.